30 Content Marketing Data You Should Know

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Content continues to rule most marketing methods, and there is proof to support my assertion.

Simply put, material marketing is a crucial aspect of any digital marketing strategy, whether you’re running a little regional business or a large multinational corporation.

After all, content is indisputably the really lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and benefits businesses that produce content showing Competence, Authority, and Credibility to the advantage of their consumers.

Content marketing includes producing and sharing valuable, pertinent, entertaining, and constant material in different text-based, video, and audio formats.

The main focus needs to be on drawing in and retaining a plainly defined audience, with the ultimate objective of driving lucrative client action.

But with so much content being produced and shared every day, it’s important to remain updated on the latest patterns and best practices in material marketing to keep up.

To help you do simply that, here are 30 content marketing statistics I believe you need to understand:

Material Marketing Usage

How many organizations are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their total marketing strategy.
  2. 91% of marketing pros surveyed by Semrush attained success with their material marketing in 2021.
  3. A B2B Material Marketing Research Study conducted by CMI found 40% of B2B online marketers have actually a documented material marketing technique; 33% have a method, but it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some material marketing.
  5. The pandemic increased material usage by 207%.

Content Marketing Technique

What strategies are content online marketers using or finding to be most effective?

  1. 83% of online marketers believe it’s more effective to produce higher quality content less frequently.
  2. In a 2022 Statista Research Study Study of online marketers worldwide, 62% of participants stated they believed it was essential to be “constantly on” for their clients, whereas 23% believed content-led communications were most effective for personalized targeting purposes.

Types Of Content

Material marketing was synonymous with publishing blog sites, but the web and content have progressed into audio, video, interactive, and meta formats.

Here are a few statistics on how the numerous kinds of material are trending and performing.

  1. The leading three kinds of material being created by marketing teams in 2022 consisted of videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading 2 content types that B2C online marketers used in the last 12 months. Their use of long-form short articles increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient kind of social networks material.
  4. 40.8% of online marketers stated initial graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their organization to buy video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) draws in 21% less traffic and 75% fewer backlinks than posts of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with buyers spending an average of 8.5 minutes seeing fixed material items and 13 minutes on interactive content products. (Source: Mediafly)

Content Distribution

It is not simply enough to produce and publish material.

For a material method to be effective, it needs to consist of distributing material via the channels often visited by a company’s target audience.

  1. Buy Facebook Verification Badge was the leading circulation channel for B2C marketers in the past 12 months and the channel that drove the very best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing organic social media distribution channel.
  3. 80% of B2B online marketers who utilize paid circulation use paid social networks marketing (Source: CMI)

Content Usage

As soon as content reaches an audience, it is necessary to understand how an audience consumes the content or acts as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices said they relied more on useful material like case studies and visual material, such as webinars, to direct their buying choices and pointing out a greater emphasis on the reliability of the source.
  2. Buyers want to spend no more than 5 minutes evaluating most content formats. (Source: DemandGen Content Preferences Survey)
  3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog.
  4. 65% of participants to DemandGen’s survey stated they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

Among the primary factors content marketing has taken off is its ability to be measured, optimized, and tied to a return on investment.

  1. B2C online marketers reported to CMI the leading 3 goals content marketing helps them to achieve are creating brand name awareness, developing trust, and educating their target market.
  2. Material marketing generates three times as lots of leads as traditional outbound marketing but costs 62% less (Source: CMI).
  3. 56% of marketers who utilize blogging state it’s an effective tactic, and 10% state it produces the greatest ROI (return on investment). (Source: Hubspot blog site research)
  4. Over 60% of marketers determine the success of their content marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan changes and the desire to buy specific marketing methods are great indications of how popular and efficient these methods are at a macro level.

The following stats certainly appear to show online marketers have bought into the worth of material.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 content marketing spending plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers said they spent 50% or more of their overall marketing budget plan on material marketing. Furthermore, 43% saw their material marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022. (Source: CMI)


All forms of marketing included challenges related to time, resources, knowledge, and competitors. Acknowledging and dealing with these obstacles head-on with well-thought-out methods is the best method to conquer them and realize success.

  1. Top obstacles included “drawing in quality leads with our content” (41%), “producing enough traffic and promoting our material” (39%), “developing material that resonates with our audience” (31%), and “showing the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are seeking downtime from internet-enabled devices due to digital fatigue (Source: EY Study)

Time To Get Going

As you can plainly see and perhaps have actually already realized, material marketing can be an extremely effective and cost-effective method to generate leads, construct brand name awareness and drive sales.

Those going to put in the work of developing a recorded material strategy and performing it by producing, distributing, and enhancing high-value, appropriate customer-centric content can enjoy significant service benefits.

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Included Image: Deemak Daksina/SMM Panel